Rauw Alejandro

Despacito, a song by Puerto Rican singer Luis Fonsi together with Daddy Yankee was released in the year 2017. It went on to become the most streamed song at the moment within just six months. The single a mix of reggaeton and pop music did not just bring interest to reggaeton, but also brought attention to Latin music generally. Billboard's Top 100 had four songs mostly in Spanish in 2016, compared to two in 2015. At the peak of Despacito's popularity, however 19 predominantly Spanish tracks made the top 100, and in 2020 there were 41 such songs. Justin Bieber's bilingual remix Despacito was released in the year. After that, some of the most pop stars began to collaborate with reggaeton performers. Drake collaborated with Bad Bunny for MIA (2018) in addition to Madonna collaborated with Maluma for the release of Medellin. By 2020 a few reggaeton performers were lamenting its inclination towards mainstream. However, a younger generation of performers, including Rauw Alejandro, aimed to keep reggaeton evolving. It often blended elements from electronic dance music, as well as different styles.

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